Twitch Creators Campaign

Though Twitch is a live-streaming powerhouse in the US, its presence and growth in Europe to date had mostly been organic. As a first step in a concerted brand-building effort in Europe, the strategy was to celebrate some of the most interesting Twitch Creators from the UK, France, and Germany who go live on the platform, and help make it the weird, wonderful, and diverse community it is.

Though starting relatively small—online, in social, and on outdoor spaces across London, Paris, Berlin, and beyond—the campaign was a sign of exciting things to come from Twitch in Europe.