Jonas Vail
Brand and Creative Strategy Consultant

About

Strategy consultant for brands playing in creativity and culture

28 years of building global brands—and counting. I have an avid interest in the way people think, feel, and behave, the worlds in which they live, and the cultures that connect them.

Aspiring television and film writer.

Nationalities: American and Dutch

Work Experience

  • 12.2017 – Present
    Freelance Strategist
    Clients: DEPT for Philips; adidas Brand Design; Miniac; R/GA for Siemens; DesignBridge for Lipton; BFD, Inc. for Twitch; 180 Amsterdam for PlayStation and Lay’s; Seventy Agency Stockholm for Ericsson; Tommy Hilfiger Pitches won: Twitch EMEA
  • 4.2011 – 12.2017
    Strategic Planning Director
    180 Amsterdam
    Clients: Sony PlayStation (PS4, PS VR, games), Hewlett-Packard, Diageo, Lilly Diabetes UK, ASICS Pitches won: Ketel One, Sky, Lilly, Replay, Qatar Airways, Al Jazeera, VAT 69, PlayStation
  • 9.2007 – 4.2011
    Strategic Planning Director
    Wieden+Kennedy, Amsterdam
    Clients: EA SPORTS FIFA, BASF, Nokia Pitches won: BASF
  • 3.2005 – 6.2007
    Planning Director
    Saatchi & Saatchi, London
    Clients: Dr. Martens, T-Mobile, Sagatiba
  • 12.1999 – 3.2005
    Senior Account Planner
    Goodby, Silverstein & Partners, San Francisco
    Clients: Hewlett-Packard (HP), Saturn (a division of GM), Frito-Lay, Hotwire.com, Epinions.com
  • 1.1998 – 12.1999
    Account Planner
    Foote, Cone & Belding, San Francisco
    Clients: Sega, MTV, Slates (a Levi-Strauss & Co. brand)
  • 9.1995 – 12.1997
    Market Research/Product Development
    Lambesis, Inc., Del Mar
    Clients: Cadillac, Airwalk, The NFL, Rossignol, Mattel, Columbia-Tristar, Calvin Klein

Awards & Recognition