I partner with world-leading brands and agencies to uncover what really matters to people, and shape it into positioning, narratives, and creative strategies that connect. Having lived and worked in five countries, I bring an international lens to understanding how people think, feel, and act. My work is built on curiosity, empathy, and getting to the truth about brands, their audiences, and the cultures that surround them. I believe the best ideas come from collaborating closely with creative and commercial teams.

Outside of strategy, I also write television and film scripts with a writing partner in LA. It’s fascinating to see the overlap between building worlds and stories for characters and building them for brands. Both are about making people believe in something, and each has made me better at the other. Let me know if you want to read any of our scripts!