Welcome to the Future of Play

For PS4’s second Xmas selling season, in 2014, we needed to maintain the lead PS4 had achieved over Xbox One since launch by focusing on what really made PS4 different. The strategy was to demonstrate that PS4 was "the future of play" by bringing to life the innovative and unique features that distinguished "play" on PS4 from "gaming" on Xbox One.

We focused on the three new product features that were unique to PS4: sharing gameplay directly to YouTube, the PS4 companion app, and “Share Play” – which allowed PS4 owners to share their game and play with their other friends on PS4, even if their friends didn’t own the game themselves.