This Could Be You

With over 80 million PS4s sold worldwide, it felt like everyone already had one! Going into its sixth Christmas season, the strategy was to capitalize on that perception and instill a playful sense of FOMO in those gamers who had yet to upgrade. The campaign centered around gaming's ability to make you feel like a more extraordinary version of your everyday self – especially Play on PS4, with its bigger community and greater games and experiences. In other words, if you're not a PS4 Player then you're truly missing out!

"This Could Be You" was a playful invitation from current PS4 Players to their friends who've not yet joined, to come and be a part of what makes being a PS4 Player so extraordinary.