#EpicMeHP

To help increase the relevance of HP laptops with “Young Millennials” in the UK, we teamed HP up with two extremely popular YouTubers, Caspar Lee and Callux. The idea was to ignite an Instagram competition asking their fans across the UK to add #EpicMeHP to their most boring Instagram photo for the chance to win their very own photo shoot to remake their Instagram feed in an epic way.