Ellie Goulding

To create credibility, coolness, and talk-value for HP among “Young Millennials”, and to promote the HP X2 laptop in the UK, we put pop sensation Ellie Goulding and six animators and artists together with her fans, to create an animated, interactive music video for Ellie’s hit song “BURN”. By simply using the H and P keys on their keyboards, viewers could create a unique animated video every time they interacted with it.